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Category Archives: Email Marketing

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The Power of Klaviyo: Lists VS Segments in Email Marketing

The Power of Klaviyo: Lists VS Segments

Email MarketingBy Leon McIntoshMarch 6, 2020

Since the dawn of email marketing the view has been to build your lists big and keep hammering. In some ways that train of thought still applies but needs some severe tweaking to get up to the latest standards, not only for the current times but going forward. At Swyft we believe one of the…

Klaviyo Double Opt-in Pros and Cons

Pros & Cons of Double Opt-in Confirmation

Digital Strategy, Email MarketingBy Leon McIntoshFebruary 27, 2020

Have you ever signed up for an email list thinking that the offer you just signed up for would pop into your email box real quick so you could take advantage of it and just unsubscribe after you’ve used it? But those plans where derailed by the “Confirm your subscription to this list” email first…

Creating a New Account in Klaviyo with Swyft

New Account: The Klaviyo Account Wizard

Email MarketingBy Leon McIntoshFebruary 19, 2020

If you’re still in the research stage or ready to sign up right now there is a few things you’ll want to get together so you can be as efficient as possible during the setup process. When you create your account, Klaviyo has a super useful Setup Wizard that will get your store linked, branding…

Mastering the Klaviyo Marketing Platform Series Start

Mastering Klaviyo with Swyft

Digital Strategy, Email Marketing, Swyft News, YoutubeBy Leon McIntoshJanuary 8, 2020

This series will teach you all of the tips and tricks to get the most out of Klaviyo As entrepreneurs, marketing has long been this overly difficult task of trying to get your message out to the right people so you can sell more product. Everyone wants to do this and some have been lucky…

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