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Daily Archives: March 6, 2020

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The Power of Klaviyo: Lists VS Segments in Email Marketing

The Power of Klaviyo: Lists VS Segments

Email MarketingBy Leon McIntoshMarch 6, 2020

Since the dawn of email marketing the view has been to build your lists big and keep hammering. In some ways that train of thought still applies but needs some severe tweaking to get up to the latest standards, not only for the current times but going forward. At Swyft we believe one of the…

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