Swyft was founded 7 years ago on a very simple principle, to make technology easier for businesses to implement. We wanted to be a go-to partner for your software development needs in the Tampa area and we built an impeccable reputation with our clients. We did it by delivering over 100 web and mobile based applications for customers across a variety of industries. We built mobile apps for shopping during an event expo, web applications for tracking your strawberries from plant-to-table and online ordering websites for brick-and-mortar food stores. Business has been good and we have worked with amazing people over the last 7 years.
For 2020 and beyond, Marketing is our focus
While being “hard core coders” is in our DNA, our passion and focus has been evolving over the last +2 years to be more marketing centric. There were several “moments of clarity” within our team but there’s a few events that really started to turn the tide for us as a company. It started because we were always the ones responsible for implementing the latest and greatest tracking platform or swapping out codes when a new marketing agency got involved. This led us to having a deep understanding of many of the industry standard platforms and required us to learn our way around them in both implementation and execution.
At the core of our business, we have been working with many national level advertising and marketing agencies as a technical partner since our inception. So we have been on the frontlines of digital marketing strategies since the early days and, truth be told, we like that part of the digital world better.
Lastly, In mid-2018 a client with a platform developed by our team had an amazing mid 8-figure acquisition and as of this writing, that product remains a corner stone offering for a $2 Billion dollar industry leading company. It is amazing for all involved, except it made us realize that we want to be a bigger part of our clients on-going successes. No doubt it’s a feather in the cap when one leaves you and transforms into a swan. By focusing on the marketing side we can have a greater impact and continuing involvement on helping our clients grow, unlike the contract development focus we had previously.
Platforms That Work For You, Not Against You
Because of our experience and exposure to all the digital marketing landscape has to offer and our deep understanding of the development side, we know what works and what doesn’t. We also know how to make things work together but probably the most important aspect is that we know how to make technology work FOR you and not AGAINST you as you look to grow your business. So with that in mind, Swyft is going to focus on working with technologies that we feel offer our clients the best potential for growth and scalability. Technologies that provide efficiency and ultimately provide the best customer facing experience we can provide are the new “name of the game” for us. So with that said, here are the platforms that we have worked with, stake our reputation on, and are experts with when it comes to strategy and execution:
Klaviyo: E-commerce Email Marketing
We started using Klaviyo 3 years ago and have witnessed the growth and expansion their platform has gone through over that time. As we sit here at the end of 2019, we truly believe that there is not a better email marketing solution for ecommerce stores. The tools Klaviyo provides allow us to get incredibly personalized with messaging and delivery which results in higher sales for you. Stay tuned to our blog for the latest tips and tactics we use to get the most of out it.
ActiveCampaign: General and Sales Based Email Marketing
If you are a service business or just trying to add automation to your sales process then ActiveCampaign is the tool we would use for you. It offers incredibly powerful automations and deal flow functionality to help you keep your sales pipeline moving.
Justuno: Lead Capture and List Building
Undoubtedly you have visited a website and been hit with a standard pop-up right away that asks for your email address for a small percentage off your order. We’ve all seen it and as online operators you’ve probably had one on your site. The Justuno platform started that way and has evolved to an AI Visitor Conversion engine that now allows for targeted requests of your customers, hitting them with more relevant content and messaging in exchange for an email address. We are able to exponentially increase email list growth and create more opportunities to communicate with customers using it and recommend it to all of our clients.
Facebook and Instagram Ads: Blueprint Certified and Bringing Value
The reality is this, organic reach is shrinking across all social platforms so knowing how to successfully execute ad campaigns is an imperative to growing your customer base and reaching new people. At Swyft, we are Facebook Blueprint Certified and are experts in getting you the best return on ad spend possible. Our Facebook and Instagram advertising strategy is one cog in a machine designed to reach potential customers and drive your sales to new heights.
Sharing Our Expertise
As we move forward in our new direction our team is dedicated to sharing our success and the activities that got us there. In the past, we haven’t been able to share the majority of our work due to NDA agreements or other restrictions. So we haven’t always been able to display our latest and greatest uses of new technology, the cool custom functionality we developed, or just the plain beautiful sites we have produced. In our new capacity, we will not only share our successes we achieve with our clients but we will be producing content relevant to the platforms we are utilizing. It will be a mixture of text, image, and video content that will aim to educate you on the finer details of these platforms that allow us to get tremendous returns for our clients. So be sure to sign up for our email updates and check our blog for the latest content.
Are You Ready To Fly?
Our team is excited for what lays ahead and we’ve been knocking this out of the park for several of our clients already. We are excited to start working with new clients in different industries. So stay tuned and if there is anything we can do to help you, don’t hesitate to let us know.
