The Beauty Spy-Uncovering beauty secrets from around the globe! The Beauty Spy, Chelsea Scott, along with her team of agents, are on a mission to discover hidden secrets, the latest innovation & new beauty products from around the globe.
Opportunity & Solution
When we started working with The Beauty Spy they already built a large and passionate fanbase through their social media channels as they are also a highly sought after brand on the Home Shopping Network. An audit into all of their channels showed us that there was a huge opportunity to drive more traffic to their own website to drive more conversions and ultimately own the customer relationship.
Since the majority of their products are consumables, to start we looked for opportunities to turn past customers into potential repeat customers. We directed the bulk of our initial efforts towards putting processes in place to assist in creating repeat purchases.
Swyft also identified an opportunity to make The Beauty Spy’s existing monthly advertising spend work more efficiently for them by capturing more of their paid traffic. Initial advertising efforts were focused on an immediate sale without leveraging any audience understanding. Swyft incorporated processes that would allow The Beauty Spy to to build relevant audiences to their specific products and use more effective messaging in these efforts. The result is an exponential increase in email list growth, email list revenue and paid advertising revenue across the board.
We love creating new, cutting edge ideas for our clients. The Swyft team pitched and currently executes a monthly Facebook LIVE broadcast for the beauty spy that is a live sale event. This event gives an up close look at the products, drives new purchases, and has increased customer engagement for the brand.
Leon and everyone we have worked with at Swyft have been wonderful. We certainly look at them as a partner in our little community and always helpful in suggesting new ideas to generate more sales.
We were looking for a proof of concept application to be developed for an idea we had around our race expo experience. The team at swyft crushed the deliverable and brought a product to the table that we are hoping to implement soon. Killer team and easy to work with, can’t recommend them enough.
We run one of the largest BigCommerce stores in the world and our people were maxed out. Leon and his team came in with fresh perspective and a solid plan to help us keep the pace of membership growth going. They integrated with our group effortlessly and I’m proud to call them all friends. Truly a team I can rely on to do what they say they are going to do and get the job done.
I’ve been fortunate to work with Leon on a couple of different projects now. When we decided to launch a new fundraising initiative for CMA I knew him and his team were the right ones to help us get it going. We had a smooth experience getting everything built out and we’re looking forward to meeting our fundraising goals with our Ecommerce sites for MLRP.