The Beauty Spy
The Beauty Spy-Uncovering beauty secrets from around the globe! The Beauty Spy, Chelsea Scott, along with her team of agents, are on a mission to discover hidden secrets, the latest innovation & new beauty products from around the globe.
Opportunity & Solution
When we started working with The Beauty Spy they already built a large and passionate fanbase through their social media channels and because they are a highly sought after brand on the Home Shopping Network. An audit into all of their channels showed us that there was a huge opportunity to drive more traffic to their own website to drive more conversions and ultimately own the customer relationship.
Since the majority of their products are consumables, we looked for opportunities to turn past customers into potential repeat customers. So we directed the bulk of our efforts in putting processes in place to assist in creating repeat purchases.
We also identified an opportunity to make The Beauty Spy’s existing monthly advertising spend work more efficiently for them but capturing more of their paid traffic. We incorporated an email capture strategy that would allow us to build our list and get their message in front of more people.
The Beauty Spy LIVE!
We love creating new, cutting edge ideas for our clients. The Swyft team pitched and currently executes a monthly Facebook LIVE broadcast for the beauty spy that is a live sale event. This event gives an up close look at the products, drives new purchases, and increases customer engagement exponentially for the brand.
