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Firearms Depot

We helped build Firearms Depot from the 0 to $2M in monthly revenue within 6 months of engagement by implementing precision targeted marketing strategies.

Lifecycle Firearms Marketing

Swyft Interactive partnered with Firearms Depot at the ground floor, helping turn a brand-new eCommerce operation into a serious revenue engine. Starting with no established digital infrastructure, we built a custom BigCommerce website engineered for usability, product discovery, and conversion. Every major customer touchpoint was designed with performance in mind, from the shopping experience to the checkout path, giving Firearms Depot the foundation it needed to compete and scale in one of the most restricted and competitive categories online.

From there, we built the growth systems around the store. Swyft developed a full lifecycle marketing program inside Klaviyo, using automated flows, campaigns, segmentation, and a customer journey strategy to drive over 40% of total revenue through email. We also implemented an affiliate marketing program that generated more than $400K in affiliate-attributed revenue. Within the first six months, Firearms Depot grew from zero to $2 million in monthly revenue, powered by a complete eCommerce ecosystem built from scratch and designed to help the business thrive.

Client :

TK422 Designs

# of Sites:

Services :

BigCommerce, Klaviyo, Affiliate Marketing, Direct Mail, WordPress, Woocommerce

Sites:

FirearmsDepot.com
Tk422Designs.com
Media.FirearmsDepot.com
FDGiveaways.com
Deals.FirearmsDepot.com

Our Work Process

Because Firearms Depot operates in a highly regulated industry, our approach had to be tactical, compliant, and relentlessly focused on efficiency. Instead of trying to force a traditional eCommerce playbook into a restricted category, we built a smarter growth system around the customer journey. Every step, from product discovery to checkout to post-purchase communication, was optimized to remove friction, increase trust, and convert more visitors into buyers. Once each stage was performing, we layered in additional growth channels and revenue systems to scale the business without compromising compliance or customer experience.

Understand the Customer Journey and optimize for conversion
Maximized each stage of Customer Journey before adding more
Developed Klaviyo processes that grew with the business
Used compliant workaround strategies for paid social visibility
Created scalable growth infrastructure across website, email, and customer retention

“Swyft Interactive was an invaluable launch partner for Firearms Depot. They helped us build the foundation of the business from the ground up, including our BigCommerce store, Klaviyo lifecycle marketing, and affiliate program. Their work gave us the infrastructure, strategy, and execution we needed to go from zero to a viable business within months.”

Jon Faulkner -

Founder/CEO

BigCommerce

We built a custom BigCommerce store for Firearms Depot with one primary goal: make it as fast and frictionless as possible for customers to find the products they wanted and move toward purchase. Every major site element was designed around click-through rate optimization, from category structure and product merchandising to navigation and on-site search. By implementing Searchspring for more efficient product discovery, we helped create a shopping experience that moved customers to the right products faster and supported average order values of more than $200.

Results

Integration of SearchSpring for search of 50K skus
PDP customizations that boosted conversions by 5%
Custom navigation menu implementation
Developed merchandising strategies for prioritized products
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Creative Assets

Klaviyo Email Marketing

Swyft built Firearms Depot’s Klaviyo account from the ground up and turned email into one of the strongest revenue channels in the business. We created the full lifecycle marketing system, including core automations, segmented campaigns, customer behavior triggers, post-purchase journeys, and revenue-focused merchandising emails. Within the first year, Klaviyo generated more than $5 million in sales, proving that email was not just a support channel, but a major growth engine for the brand.

Results

Built the Klaviyo account from scratch with the proper data structure architecture
Developed core revenue-driving flows, including welcome, abandoned cart, browse abandonment, post-purchase, and customer winback
Created segmented campaigns based on product interest, purchase behavior, engagement level, and customer lifecycle stage
Used email merchandising strategies to promote high-converting products, new arrivals, best sellers, and timely revenue opportunities
Scaled Klaviyo into a major revenue channel that generated over $5 million in first-year sales