Stop Fighting Platforms

A Growth Framework That Works

I have specialized in creating marketing programs for the firearms industry for the last 10 years. I've personally created the methods and techniques that generated more than $200M in sales... and today I want to bring that expertise to your business.

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CONVERSIONS INCREASED 35% • EMAIL OPEN RATES UP 40%• EMAIL REVENUE UP 20%• REVENUE GROWTH UP 25%• EMAIL CLICKS BOOSTED 50%• CONVERSIONS INCREASED 35%• EMAIL OPEN RATES UP 40%• EMAIL REVENUE UP 20%• REVENUE GROWTH UP 25%• EMAIL CLICKS BOOSTED 50% CONVERSIONS INCREASED 35%• EMAIL OPEN RATES UP 40%• EMAIL REVENUE UP 20%• REVENUE GROWTH UP 25%• EMAIL CLICKS BOOSTED 50%

This is about clarity

Yes, The industry IS down...

But you don't have to be

Our Strategy is Straight Forward:

Firearms runs on cycles, policy shifts, and platforms that love to say no. That is exactly why clarity matters. We audit your demand curve, your catalog, and your traffic sources to find the real choke points. Then we rebuild around the journey your buyer is actually on. From first click to checkout to repeat purchase, we align WooCommerce UX, Klaviyo flows, and paid acquisition so every step reduces friction and increases intent.

Our strategy is simple and repeatable. Clear positioning, irresistible offers, creative that matches buyer stage, and a measurement stack that tells you what to scale and what to kill. We test fast and nurture customers with lifecycle email that multiplies lifetime value. The market may be noisy, but your plan will not be. With systems built for SHAFT compliance and profitability, you get predictable growth, steadier cash flow, and a brand your customers trust to deliver every time.

Launched With Instant Success

Having worked with Leon before, I knew from the start that he was the one to build out our online programs and that's exactly what happened. Within 6 months we hit $2M MRR with 60% coming from our digital efforts.

Jon Faulkner
Owner, Firearms Depot

A Huge Part of Our Team

Leon and the entire Swyft team have been nothing short of amazing to work with. From day one, they’ve stepped in as genuine partners who care about our success. They’re always upbeat, easy to work with, and quick to share fresh ideas

Sharon Santoni
Owner, My French Country Home

3 Reasons You Should Work With Us

Reason #1:
No B.S.

No fluff, no B.S., just clear scope, honest advice, and accountable execution so you stop burning cash and start compounding wins.

Reason #2:
Unmatched Transparency

You get live dashboards, weekly debriefs, and line-item reporting across spend, revenue, and attribution so you always know what is working and why.

Reason #3:
Proven Results

We plug in our battle-tested E-Commerce, Email Program and paid media strategies that lower CAC and create predictable revenue.

Years of Expertise

The Operator You Call for Results

Always on top of the latest industry trends and changes.

Leon McIntosh

Founder, Swyft Interactive

I build money machines in the toughest arenas. I helped scale Big Daddy Unlimited’s membership growth with full-funnel acquisition, affiliate infrastructure, and Klaviyo systems that consistently printed revenue, taking the company from $12M to more than $80M in three years. I then led TK422 Designs from zero to $2M per month in under five months by standing up the tech stack, lifecycle marketing, and an affiliate channel that became a core profit driver. I know how to turn compliance-heavy chaos into clear, repeatable systems that move strangers to buyers and buyers to loyalists.

Real Clients. Real Revenue

Case Studies From The Trenches

Explore how we cracked growth in regulated and competitive niches using compliant acquisition, ruthless testing, and lifecycle mastery.

Big Daddy Unlimited

Big Daddy Unlimited was a bold but messy bet in a skeptical market, with a membership model unproven in firearms, brutal compliance hurdles, and a tech stack not built for scale. We built a ruthless acquisition engine, hardened operational discipline, and wired a full funnel from ads to Klaviyo that turned cold traffic into paid members and an unproven idea into an ecommerce behemoth.

Implemented Social Ads Strategy that drove 5000 New Members Monthly
Re-designed BDU website for better CRO functionality
Implemented Website functions to increase AOV by 28%
Architected Klaviyo email marketing strategy that drove 60% of Total Revenue
Developed and executed the affiliate marketing strategy

Firearms Depot

Firearms Depot was a scrappy startup with zero traffic, no trust, and no acquisition engine in a category that punishes beginners, so the challenge was to build a conversion machine that could scale inside tight compliance. We stood up a brand new CRO optimized website with high intent Google Shopping and Search, creative Social acquisition, aggressive SKU expansion and smart merchandising, a speed tuned technology stack, vendor and MAP discipline, and Klaviyo lifecycle that turned first buys into repeat buyers, driving revenue from zero to $2M per month in six months.

Built and customized Main website
Implemented full life-cycle Email marketing responsible for 40% of top line revenue
Implemented affiliate program driving 6-figure revenue on a monthly basis
Developed new advertising funnels for driving new customer aquisition

Shooting Surplus

Shooting Surplus got wrecked by a string of site migrations that torched deliverability, broke tracking, and nuked segmentation, so email revenue slid from steady six figures to a low five figure trickle. We rebuilt the channel with list repair and validation, a clean Klaviyo architecture, reengagement ladders, an offer calendar tied to inventory velocity, creative testing, and attribution sanity, taking it back to $200K+ per month and putting real cash back in the bank.

Migrated from Mailchimp to Klaviyo
Re-designed and implemented new 2x Daily Campaign Structure
Implemented 14 different Email Automations to enhance Customer Journey
Improved email collection points to boost subscription rates
Assisted in website redevelopment with CRO optimization

Ready To Talk?

Book a no BS, no strings 15 minute phone call where I diagnose your biggest leaks, hand you quick wins, and give you a clear next move tailored to your brand.